Child Development Through Education Essay - 1760 Words

Child Development Through Education One important aspect of any person’s life is their education. Children start with their education as early as the age of three. They are put into some form of schooling. The general pattern of schooling for all children is preschool, elementary school, middle school, highschool, and some may choose to go on to college. Each level of schooling is very important for its own particular reasons. The entire education process plays a vital role in each individual’s life. People grow emotionally, socially, psychologically, and intellectually throughout their childhood and adolescent years. Factors that lead to this are their enrollment in school, the people they come in contact with through school and†¦show more content†¦Research on the roots of prosocial behavior has contributed to our knowledge of children’s moral as well as social development. Peers, people who are equal in age or status, begin to play an increasingly important role in a child’s life. Some of the different kinds of programs that exist for early childhood education are day-care programs, preschools, compensatory preschool programs, early intervention, and kindergarten programs. (Slavin) The United States has agreed that preschool is the most important grade. Three-fourths of young children in the United States participate in a preschool program. Research has established that preschool education can produce substantial gains in children’s learning and development but researchers disagree about whether such gains are permanent. Most research on early education has focused on its effects on the IQ scores of economically disadvantaged children and has found few preschool programs that have produced lasting IQ score gains. Even the more effective programs tend to show positive results in the short rather than long term. Other long-term benefits from preschool education include increased high school graduation rates and decreased crime and delinquency rates. Recent research has shown the preschool education is a sound investment, academically, socially and economically (Barnett). ElementaryShow MoreRelated Early Childhood Education Essay examples1329 Words   |  6 PagesEarly childhood education holds two main focuses; a child-based focus and a family-based focus. Early childhood education has positive outcomes on the child through their learning experiences, and their growth and development. Based on the family, the results of early education happen through the communication that the family has with the educators and by the encouragement they get from within themselves, and also from the educators. Children learn most of what they know through play. There areRead MoreEarly Childhood Course At Savannah Technical College Essay1662 Words   |  7 Pagesunderstanding of early childhood as a whole. Although the scope covered a broad spectrum of early childhood, majority of the main focus was on early education. The work of Lev Vygotsky greatly influenced the field of early education. This paper will include a brief summary of Vygotsky’s life, a description of his major ideas, and how those ideas impact early education today. Vygotsky’s Life According to New World Encyclopedia (2014), â€Å"Lev Vygotsky was born was born in Orsha, Belarus (then Russian empire)Read MorePiaget s Theory Of Experiential Learning1481 Words   |  6 PagesHoward Gardner will be evaluated through the lens of experiential learning. Through Vygotsky’s realization of the childhood learning through â€Å"hands-on† experience (experiential learning), the cultural and socioeconomic factors defines the progress a child makes in the individual progression towards growth in the educational system. Piaget beheld similar views on experiential learning in the context of the family unit as an extension of social and educational progress through adaptation and guidance. Gardner’sRead MoreEarly Childhood Education : Children s Understanding And Development Essay826 Words   |  4 PagesEarly childhood education typically pertains to the education of children who range in age from babies to kindergarten age. This does not start and end inside the class room. Early childhood training is debatably the most crucial phase of educational development as it is from this cornerstone that future development and learning happen. High quality programs need to incorporate teaching in reading capabilities, motor skills, vocabulary and communication abilities. This will create substantial benefitsRead MoreThe Theory Of Head Start Program1567 Words   |  7 PagesHead Start is a federally funded, education development program that was created in 1965. The program provides education and services for eligible children from low-income families. Head Start s philosophy focuses on the development of social-emotional, physical and mental health, nutrition, and working with families and the community and stated â€Å"low-income people should help plan and run their own programs† (p. 41-42). Head Start has truly expanded their resources over the years by providing aRead MoreDescribe What Montessori Meant by â€Å"New Education †1594 Words   |  7 Pagescommitted her life into education of the children. She has witnessed through some years with wars and conflicts and she thought; through education this can be turned into peace to this world. Since the year 1907 Montessori name has been recognized in the education system. Even though it has been over a century to this date Montessori principles are as powerful as it was. Dr Maria Montessori has relied on her actual observations on children to develop her method of education. During these observationsRead MoreAn Early Childhood Educator My Goal1621 Words   |  7 Pagesgoal will be to promote the physical, social, emotional, and cognitive development of each child. I also believe that play should be the base of learning since children learn best by doing. I believe that a balance between teacher-directed and child-initiated activities is essential balance can be developed by using the developmentally appropriate practice approach, which means that activities should be â€Å"appropriate for each child and relevant to the child’s ability, needs and interests, also includingRead MoreUnderstanding Special Education Essay example1239 Words   |  5 Pages Understanding Special Education Introduction Education is a birthright of every child. Special education involves the education of students with special needs in a way that addresses a students’ individual disabilities and requirements. These programs are designed so that special learners may learn skills which will assist them in coming closer in learning to children without disabilities. The field of special education has moved from a perspective of protection and caretaking to an emphasis onRead MoreChild Development Is The Growth And Change Within A Child s Intellectual And Mental Abilities Essay959 Words   |  4 Pagesseveral research findings through the process of reports and resources, shows that â€Å"cognitive development is the growth and change in a child’s intellectual and mental abilities† Cognitive Development Domain - Child Development (CA Dept. of Education), 2016). Here is where children â€Å"learn† their â€Å"reasoning†,† thinking†, and â€Å"understanding† of his or her â€Å"acquisitions†, and â€Å"consolidation of knowledge† Cognitive Development Domain - Child Development (CA Dept. of Education), 2016). The article alsoRead MoreThe Importance of Early Childhood Education1141 Words   |  5 PagesThe Importance of Early Childhood Education It is crucial for a child to receive early education because it is the time for growing, forming, and brain development. Children between the ages of 0 to 6 go through stages of acquiring specific skills like, sensorial, language, math, social, and cognitive. In those stages children have the ability to soak up and retain information, some people say like a sponge. As parents it is our duty to make sure we are stimulating our children’s mind between the

The War Of The Civil War - 1751 Words

In the 1800s the Civil War, a war between the northern and southern states, erupted into a massive conflict after President Lincoln was elected and after eleven states seceded from the Union. Following the secession from the Union, The Ft. Sumer conflict erupted, and this four-year tragedy between the northern and southern United States began causing an innumerable amount of casualties. This immense number of casualties, reaching approximately 600,000, resulted from economic and social differences of the North and South, the Dred Scott Case, and the election of President Abraham Lincoln. These causes of the Civil War were all created on conflict rather than intervention. They led to the creation of the Confederacy, a league of confederate states that embodied various disadvantages: the creation of weapons manually, the lack of railroads, the small population, as well as various advantages: tough fighting, devastating the Union s army and unity that brought people of the Southern sta tes together. Alongside these advantages came devastation, when Lincoln issued the Emancipation Proclamation, which freed slaves, and led to the Confederacy s defeat in 1865. The primary cause of the outbreak of the Civil War was due to the economic differences between the northern and southern States. In the years prior to the Civil War, the economic interests of the North were increasingly different from that of the South. (Economies and the Civil War). In the North, the vast majority ofShow MoreRelatedCivil Wars And The Civil War873 Words   |  4 Pages Therefore, the fact that ISIL has become very active in the context of civil war could be a strong indicator of its affiliation to AQ. This, as Robbins (2014) argues, is because civil wars can be said to be better and more reliable predictors of AQ affiliated groups than mere affiliation. This further means that the civil wars in Syria and Iraq could be better used to determine which groups taking part are AQ-affiliated than the mere fact that the groups have been known to be affiliated. It meansRead MoreThe War Of The Civil War1522 Words   |  7 PagesCosts The war produced about 1,030,000 casualties, including about 620,000 soldier deaths—two-thirds by disease, and 50,000 civilians. The war accounted for roughly as many American deaths as all American deaths in other U.S. wars combined. Based on 1860 census figures, 8% of all white males aged 13 to 43 died in the war, including 6% in the North and 18% in the South. Union army dead, amounting to 15% of the over two million who served, was broken down as follows: Notably, their mortality rateRead MoreThe War Of The Civil War964 Words   |  4 Pageswasn’t one sole cause of the Civil War but there were many events that took the country to war and put brother against brother and states against states. Abraham Lincoln wanted to preserve the union and that could only be attained by civil war. Slavery which was an underlying cause for the war played its role in the division that divided the North against the South. Ultimately the preservation of the union, slavery and the consequences and conflicts leading to the Civil War all rested on President Lincoln’sRead MoreThe War Of The Civil War1540 Words   |  7 PagesOver the course of the Civil War, approximately three million men (and a handful of women disguised as men) served in the armed forces. By comparison, before the war, the U.S. Army consisted of only about 16,000 soldiers. The mobilization that took place over the four years of the war touched almost every extended family North and South and affected the far reaches of the country that had split in two. By war’s end, approximately 620,000 men had died, an estimate that is currently undergoing scrutinyRead MoreThe War Of The Civil War921 Words   |  4 PagesThere are no doubts that acts of war can have a negative impact on the individuals involved. There are countless stories of the soldiers’ experiences in the war, and how it affected their lives, families, and attitudes. However, there is a large demographic that is hardly accounted for: children, specifically during the Civil War era. Understanding the children that lived in the time of the Civil War is important because it affected their future careers, shaped their attitudes towards race, and affectedRead MoreThe War Of The Civil War777 Words   |  4 PagesThe widespread violence that turned into the Civil War began with the election of 1860. Abraham Lincoln won the election of 1860 without a single vote from the states below the Ohio River. South Carolina was the first state to respond to Lincoln’s election. On December 20, 1680, South Carolina seceded from the Union. South Carolina was the first of the â€Å"Original Seven† who seceded from the Union, including Mississippi, Florida, Alabama, Georgia, Louisiana, and Texas. This became known as â€Å"secessionRead MoreThe War Of The Civil War1039 Words   |  5 PagesThe civil war is by far the bloodiest war in American history. In the four deadly years of war, over six-hundred thousand Americans were killed. Many disputes that led to the civil war. These conflicts started under President James Buchanan who was a Democrat elected in the election of 1856. The issue of slavery, states’ rights, the abolitionist movement, the Southern secession, the raid on Harper’s Ferry, the election of Abraham Lincoln all contributed to the start of the civil war. The civil warRead MoreThe War Of The Civil War1284 Words   |  6 PagesEnglish 30 January 2015 The Civil War There are many facts most people generally do not know about the Civil War, so much research is needed to improve one’s knowledge about the Civil War. Authors such as: Robert G. Lambert, Rustle B. Olwell, and Kay A. Chick were all helpful in this research. Many people think that everyone on the Union side of the war believed that blacks should be equal to whites. Most people also think that everyone on the Confederate side of the war believed in slavery. SomeRead MoreThe War Of The Civil War1093 Words   |  5 PagesThe Civil War served as yet another reminder that although the US had successfully broken off away England, a long road still remained before total domestic unity. This war was bloody and it divided the nation, towns, and even families. With both sides fighting for their personal ideologies, this was more than a mere territorial war. Many aspects of this war will forever act as a blemish on our nation s history. In this essay, we will explore one aspect; the camps that were used to contain the prisonersRead MoreThe War Of The Civil War Essay1444 Words   |  6 PagesThe story of this outlaw originated during the Civil War years, April 12,1861-May 9, 1865. The War were the rich sat and watched, while the poor died. A War that wanted to keep black people as slaves permanently by the South (Confederates). Newton Knight quickly grew unhappy with the situation that the people of Jones County, where he was originally from were in. He also did not approved of slavery at all. Newt was the Outlaw who freed Jones County s people, whites and blacks alike when they most

Hurricane Katrina Free Essays

September 2nd and 3rd, 2005 saw a spate of articles and comments in the press all over the world about the effects and aftermath of Hurricane Katrina. A study of selected newspaper articles and comments from different parts of the world reveal interesting tilts and biases. The Guardian, a liberal newspaper from London, uses the opportunity to attack US policies. We will write a custom essay sample on Hurricane Katrina or any similar topic only for you Order Now Both domestic and international policies are criticized in the article which however attempts to absolve President Bush of any direct responsibility for the consequences of the disaster. The author’s bias in respect of the Iraq war comes through when the war is blamed for the ineffective handling of the disaster. The expression â€Å"anarchic south† used in association with Louisiana almost seems to compare Louisiana with Baghdad after its fall. (What Was Revealed). However, it takes a philosophical stand and talks about the past, reflecting the conservative moorings of the newspaper. Yet, the use of the word â€Å"uninsured† in connection with poverty looks rather incongruous, seeming to imply that being insured would be an excuse for the poverty that was exposed. (Loss of an American Dream). However stresses that more than the loss of property, American leaders and the administration have lost credibility and people have lost faith in them. With Australia often accused of racial discrimination and prejudice, the newspaper finds it an opportune moment to point out that divisive racial prejudices and poverty are issues in America too, despite its wealth. It almost seems that the article was just waiting for an occasion to hit back in the same way. The Israeli militaristic obsessions come through very transparently in the article by Sever Plocker in the â€Å"Yediot Aharonot.† (Plocker, Sever). Almost all events have political implications in Israel and that is what probably prompts Plocker to stress upon the political ramifications of Hurricane Katrina. He even goes so far as to predict a stinging defeat for the Republicans in the upcoming Congressional elections. The â€Å"Toronto Star† is very specific about apportioning blame and does not seem to spare anyone. Officials, President Bush, the Federal Emergency Management Agency, the National Guard, and the Army Corps of Engineers have all been blamed for making the disaster so devastating. (Grim Lesson). The bias against anything official comes through, even as the article appears to ignore every other aspect of the disaster. The Edmonton Journal however appears to take a very balanced view, describing the factual details of the disaster and points at the sociological imbalances that prevailed in the city of Louisiana. (A Society in Collapse. Edmonton). Such a view probably reflects the reputation of Edmonton as the cultural capital of Canada. The New Zealand Herald calls for sympathy, but stresses on the economic consequences of the disaster for the rest of the world, and reminds the reader that nature is all-powerful. New Zealand has a very strong agricultural economy and is very sensitive to crucial role of nature in all such activities, which probably prompts the article to link the disaster with a poor appreciation of the forces of nature. Pravda, published from Moscow, is stridently critical of President Bush and is clearly biased against him and his administration. The language used verges on the hysterical, and reminds the reader about the verbal diatribes that were so much a part of the Cold War. The criticism is more likely to be meant at all things American and not specifically the present administration or President. Thus the views and comments reflect tilt and balances of one sort or another and very few unbiased ones. America’s domestic and foreign policies are blamed, and the administration and institutions charged with coping with such disasters are accused of ineffectiveness in most comments. Work Cited A Brutal Reminder. London. The Guardian. (2005, September 3). Aaronovitch, David. (2005, September 3). What Was Revealed. The Times. London. Loss of an American Dream. (2005, September 3). The Age. Melbourne. Plocker, Sever. (2005, September 3). Political Ramifications: TEL AVIV. Yediot Aharonot. Grim Lesson. Toronto. Toronto Star. (2005, September 3). Edmonton Journal. A Society in Collapse. Edmonton. (2005, September 3). The New Zealand Herald. A Gesture of Sympathy. Auckland. (2005, September 3). Hinchey, Bancroft. Timothy. (2005, September 2). View Points. Hurricane Katrina. Comment and analysis from London, Melbourne, Tel Aviv, Toronto, Edmonton, Auckland and Moscow. Retrieved March 13, 2007, from http://www.worldpress.org/Americas/2142.cfm How to cite Hurricane Katrina, Essay examples

By close consideration of Act 5 Scene 3, lines 1 to 160 Essay Example For Students

By close consideration of Act 5 Scene 3, lines 1 to 160 Essay By close consideration of Act 5 Scene 3, lines 1 to 160, discuss how Shakespeare uses the setting and atmosphere in this scene to bring the play to its inevitable conclusion By close examination of Act 5 Scene 3, the reader can clearly see that Shakespeare uses many references to imagery, and also uses many descriptions to express the setting and scenery. The first point in the scene in which we see Shakespeares use of description of scenery is in the stage direction, which gives an impression of fear of being at a churchyard at night and is also demonstrative of unrequited love. Shakespeare builds tension in the first sentence in the audience and we can see that it is meant to be set in darkness when Paris says Give me thy torch boy. Shakespeare also brings tension when Paris says Holding thy ear close to the hollow ground, which sets an image of graveyards and bodies and this image is echoed when Paris say Being loose, unfirm, with digging up of graves. The image is reversed when Paris says to Page Give me the flowers. Do as I bid thee, go. This juxtaposes flowers with life and beauty. We, as the audience feel the notion of impending doom in Pages reply to Paris with I am almost afraid to stand alone, here in the churchyard, yet I will adventure. Paris talks poetically about Juliets bridal bed and about how he will grieve for her. When he speaks to Page ironically, he says The boy gives warning something doth approach. What cursed my foot wanders this way tonight, to cross my obsequies and true loves rite? What, with a torch? Muffle me night awhile. Romeo enters and by saying Give me that mattock and the wrenching-iron, the audience can tell that he is going to force entry, which suggests his desperation. Shakespeare uses two sentences which are dramatically significant mechanisms to do with light. Early in the morning, would tell the audience that the scene was lit, however Give me the light, suggests that the scene is not lit. Romeo personifies death by saying Why I descend into the bed of death, and follows with Is partly to behold my ladys face, which is an extended metaphor. Shakespeare tries to make Romeos speech come across to the audience as gothic and grim, when he says By heaven I will tear thee joint by joint, and strew this hungry churchyard with thy limbs. The audience can again see the sense of desperation in Romeo. As soon as Romeo speaks again, Thou detestable maw, thou womb of death, is an ironic reversal of notion. Thus I enforce thy rotten jaws to open is personification and together with And in despite Ill cram thee with more food tells the audience that he is going to feed himself to the tomb. Paris thinks that Juliet died in grief which is ironic. When at the end of his speech, he says Obey and go with me, for thou must die, Romeo goes on to say I must indeed which to the audience is poignant. Once Romeo speaks after his fight with Paris, What said my man, when my betossed soul did not attend him as we rode suggest the image of a shipwreck in a storm and emotional turmoil. Romeos speech becomes repetitive. He also speaks of the tragedy of his name being written in misfortune and echoes graves by saying A grave? O no, a lantern, slaughtered youth, which refers to Paris. He then talks about celebration which is ironic because it is referring to an opposition as not many people will celebrate someone dying. Death, lie thou there, by a dead man interred personifies death. In his speech he shows the audience that he does not feel bad at the thought of dying. Yet again death is personified by Romeos words Death that hath sucked the honey of thy breath hath had no power yet upon thy beauty. Romeo begs for his cousins forgiveness by saying Tybalt, liest thou there in thy bloody sheet? Forgive me cousin. He speaks of Juliets death like it is an amorous monster and that it was an a bhorred monster that lurks. When he says And shake the yoke of inauspicious stars from this world-wearied flesh. Eyes look your last, he says that he is doomed and fated and has lost his will to life. The doors of breath, seal with a righteous kiss, a dateless bargain to engrossing death. Come bitter conduct, come unsavoury guide, Romeo refers to the poison as it is not wanted. His final words are a toast to Juliet, and echo her words from earlier in the play, when she took her potion from Friar Lawrence she said Heres to my love, I drink to thee, and Romeos last words were Heres to my love! O true apothecary! Thy drugs are quick. Thus with a kiss I die, is spoken as a toast and celebration, however is very poignant, painful and ironic. .u7c67d5d88c5af8706f622c1d2c16f34b , .u7c67d5d88c5af8706f622c1d2c16f34b .postImageUrl , .u7c67d5d88c5af8706f622c1d2c16f34b .centered-text-area { min-height: 80px; position: relative; } .u7c67d5d88c5af8706f622c1d2c16f34b , .u7c67d5d88c5af8706f622c1d2c16f34b:hover , .u7c67d5d88c5af8706f622c1d2c16f34b:visited , .u7c67d5d88c5af8706f622c1d2c16f34b:active { border:0!important; } .u7c67d5d88c5af8706f622c1d2c16f34b .clearfix:after { content: ""; display: table; clear: both; } .u7c67d5d88c5af8706f622c1d2c16f34b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7c67d5d88c5af8706f622c1d2c16f34b:active , .u7c67d5d88c5af8706f622c1d2c16f34b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7c67d5d88c5af8706f622c1d2c16f34b .centered-text-area { width: 100%; position: relative ; } .u7c67d5d88c5af8706f622c1d2c16f34b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7c67d5d88c5af8706f622c1d2c16f34b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7c67d5d88c5af8706f622c1d2c16f34b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7c67d5d88c5af8706f622c1d2c16f34b:hover .ctaButton { background-color: #34495E!important; } .u7c67d5d88c5af8706f622c1d2c16f34b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7c67d5d88c5af8706f622c1d2c16f34b .u7c67d5d88c5af8706f622c1d2c16f34b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7c67d5d88c5af8706f622c1d2c16f34b:after { content: ""; display: block; clear: both; } READ: The death scene in Romeo and Juliet EssayAs Friar Lawrence enters with his lantern, crow and spade he asks Have my old feet stumbled at graves. Whos there?, he finds Balthasar who replies, Heres one, a friend, and one that knows you well and Friar Lawrence struggles to understand for a while, until Balthasar tells him who it was and how long he had been there. Friar Lawrence asks Balthasar Go with me to the vault, but Balthasar said he dare not as he does not realise that he has gone away and that he has been threatened. Friar Lawrence replies Stay then, Ill go alone. Fear comes upon me. O much I fear some ill unthrifty thing which tells the audience that it is unfortunate and unpleasant. Balthasar talks about sleeping under a yew tree, which are associated with graveyards, and have poisonous leaves. When Juliet awakes, there is juxtaposition of Juliet rising as Romeo dies. She asks O comfortable friar, where is my lord? I do remember well where I should be, and there I am. Where I my Romeo?, at this point it is ironic to the audience as Juliet is comforted and reminded of the plan and that all would be well. Friar Lawrence replied to her Thy husband in thy bosom there lies dead; and Paris too Friar Lawrence asks her to leave, however she says Go get thee hence, for I will not away. Whats here? A cup closed in my true loves hand? Poison I see hath been his timeless end. O churl, drunk all, and left no friendly drop to help me after? I will kiss thy lips; haply some poison yet doth hang on them, to make me die with a restorative. Thy lips are warm, by this she knows that he has only just died, which is ironic and poignant. She hears that someone is coming, and says Yea, noise? Then Ill be brief. O happy dagger!, she knows at this point that she has to be quick, as people are coming. This is thy sheath; there rest, and let me die. She stabs herself before anyone gets there and falls on Romeos body. We, as the audience can see that Shakespeare has used many different descriptions of the setting and atmosphere to draw the play to its inevitable conclusion. He also uses many oppositions and echoes from earlier in the play, which are most often ironic and poignant. If Shakespeare did not use these oppositions and echoes, the play would probably not be as emotional, especially near to the end of the Act, as that is the most moving part of the play. Also, if Shakespeare was not to use much effective description of the scenery and atmosphere, it would probably also be a very difficult picture to imagine.

8 Special Little Words in English Grammar

8 Special Little Words in English Grammar To be accurate, its not the words themselves that are special; its how theyre sometimes used in sentences. Linguists have assigned names to these distinctive (and sometimes controversial) ways of using eight very common words in English: it, there, should, anymore, be, we, they, and eh. For additional examples and more detailed discussions of the terms, follow the links in bold. Dummy ItUnlike an ordinary pronoun, dummy it refers to nothing at all. In sentences about time and weather (e.g., Its six oclock, Its snowing) and in certain idioms (Its obvious youre having a tough time), it serves as a dummy subject. (For a related use of this personal pronoun, see Anticipatory It.)Existential ThereAnother familiar type of dummy subject is the existential there. In contrast to the deictic there, which refers to a place (e.g., Lets sit over there), the nonreferential there simply points out the existence of something (There is a problem with the network).Putative ShouldUnlike the mandative should, which expresses a command or recommendation (e.g., You should stop complaining), the putative should emphasizes an emotional response to a presumed fact (Its sad you should feel that way). Putative should is heard more often in British English than in American English.Positive AnymoreIn Standard English, the adverb anymore is usually limited to negative or interrogative co nstructions (e.g., She doesnt sing anymore). But in some American, Canadian, and Irish dialects, anymore is also used in positive constructions to mean now or at this time (They go to Maryland on their holidays anymore). Invariant BeA feature of African American Vernacular English (AAVE), invariant be is often misinterpreted as an all-purpose substitute for am, is and are. In fact, because invariant be (as in She be busy all the time) has the special function of marking habitual or repeated activities, AAVE makes a distinction that Standard English cant make by verb tense alone. (See No Time Like the Present Tense.)Inclusive WeIn contrast to the exclusive we, which deliberately leaves out the person whos being addressed (e.g., Dont call us; well call you), inclusive we uses a first-person plural pronoun to evoke a sense of commonality and rapport between a speaker (or writer) and his or her audience (We shall never surrender).Singular TheyMost handbooks still decry the use of they, them, or their to refer to a singular noun or an indefinite pronoun (e.g., Somebody lost their keys). But this is probably a losing battle: singular they has been in widespread use since the 14th century. Narrative EhThough strongly associated with speakers of Canadian English, narrative eh isnt exclusively Canadian. This little discourse marker or tag (described by one linguist as virtually meaningless) most often shows up at the end of a sentencelike this, eh?

Write a Research Paper

Write a Research Paper Write a Research Paper Write a Research Paper If you have to write a research paper, you should start with analyzing the topic.   Sure, your tutor will not assign a topic you are totally unfamiliar with.   Thus, you have some understanding of the issue and can think about the points you will cover.   Your first assignment is to write an outline.   An advantage of a well-constructed outline is that is helps you identify gaps in your reasoning and presentation. Sample formal research paper outline: Main point and a thesis statement Subpoint Example/Explication Example/Explication Subpoint Example/Explication Example/Explication Conclusion you plan to reach Sure, you may not know how to write a research paper prior to reading different articles.   Moreover, your outline will definitely change in the course of writing.   You will come across different ideas, find new facts, and you may even change your opinion.   It happens that by the time half of your research paper is already written, you suddenly realize that you have taken a wrong direction.   Do not panic!   You are given at least two weeks to write a research paper.   You need to leave your work aside and either start writing from scratch or change hypothesis.   In any case, you have to proofread and edit your research paper many times until it can be marked as perfect and ready to be submitted.   Research paper writing is a serious academic project and you should not neglect its importance! Free Research Paper Do you think it is worth to spend time searching free research paper on the Internet? Are you sure that the project you have found has not been already turned in to your adviser? There are many reasons why smart students should not copy/paste works of others and present them as your own.   Unfortunately, most students have no time or simply do not want to waste on research paper writing. offers you an opportunity to order professional research paper writing service.   We guarantee adherence to all instructions and ensure proper formatting.   For example, if you need APA style research paper, we will deliver custom written research paper formatted in APA style! We guarantee high quality of our research paper writing service.   Our writers are educated and have years of writing experience.   Our editors proofread your essay for mistakes prior to sending it to you.   Our customer support representatives provide adequate support and timely feedback.   Our administration is ready to answer all of your questions and address concerns.   We are looking forward to seeing you as our customer!

Can choose from three Essay Example | Topics and Well Written Essays - 1000 words

Can choose from three - Essay Example According to Nagel, reductive arguments seek to explain a phenomenon in terms of objectivism hence it omits the essential of the conscious experience, which are subjective. Because of this, Nagel believes that the whole idea of objective does not add up or make sense. Nagel also believes that the conscious experience is about one’s interpretation and varies with people. It is like asking someone else what he or she thinks about something. In this case, one is entitled to say what he or she feels and whatever said is welcomed. Therefore, it is valid for Nagel to argue that the conscious is interpreted in terms of subjectivism. It is not always possible for the majority to see or view a phenomenon like an identical twins; the differences must be embraced and accommodated. Nagel chose the example of a bat to validate his information because of many things. First, bats resemble man to some extent. Similarly, there are rhetorical elements in his choice of bats since they have a traditional reputation of being weird, and some have special senses that humankind do not have. They are essential in persuading people that do not think others can reason the same way. Similarly, bats have experiences that man does not have. Hence, there is a limit to human understanding that makes consciousness very difficult to understand. It is also important to consider the situation and conditions of an organism that influences one’s consciousness. For example, Nagel argues that facts about what it is to be an organism conscious state is accessible only from certain points of view. A dead human being no longer reasons because she or he does not have any point of view. Similarly, a drunken person has a different viewpoint from the way sober people reason. Although a drunken is also a human being, the conscious mind that reason is not supported by alcohol but influences it towards giving unwarranted reasoning. The logic that one gives determines consciousness and all that pertains to

Compare the way in which institutionalists and Marxists conceive of Essay

Compare the way in which institutionalists and Marxists conceive of the state and its role in the economy - Essay Example By the 1960s, there was ageneral opinion of living in a ‘mixed economy’ (also known as organised capitalism), which changed dramatically since the mid-1970s, when Neo-Liberalism came into existence thataimed atending mixed economy and bringing back market principles unimaginable inthe years just after the WWII.The emergence of Neo-Liberalism in the last few decades has changed the nature of debate on the State’s role, and the state is no longer regarded as a neutral guardian of its citizens, but as a major tool in the hands of the economically powerful social classes or as a predator (Chang, 1994). In this context, the essay will examine the Institutionalists and Marxists notions on the state and its role in the economy, two major theories on political economy that were popularduring the latter half of the twentieth century. The term ‘free market’ generally refers to economy that is free from state intervention. To analyse whether a particular market is free or not, one must review the underlying institutions thatframe the structure for obligations and rights of participants in a specific market,along with various other ‘externalities’ (Schotter, 1985). The institutions that must necessarily be analysed includeregulations(formal and informal ones) that govern the organisation and exercise of interests (regulations on lobbying, political relationshipsand incorporation);ideologiesassociated with concepts of rights and justiceprevalent in that particular society; andthe institutions that ascertainstructural changes in rights and obligations, such as processes for social or legal changes. Therefore, by defining ‘free market’ and ‘state intervention’one can also analyse whether market failure is evident and if state intervention may make the failing market more efficient. From the perspective of the

Routing Protocol Security OSPFv2 Dissertation Example | Topics and Well Written Essays - 750 words

Routing Protocol Security OSPFv2 - Dissertation Example Using MD5 method to make a comparison between the security measures often associated with the use of OSPF v2 Routing protocol, it worked quite well to implement a network structure, which made it possible to evaluate and assess the Project background research on OSPF v2 authentication security alongside highlighting the solution that was deemed reliable for the OSPF v2 authentication. Through the use of the Quagga software, a network was implemented, which helped in testing, as well as evaluating OSPF v2 authentication. This project clearly demonstrated that OSPF as an interior gateway protocol, can route the Internet Protocol into a single routing domain. It showed that OSPF can gather a link-state information from routers and be able to construct a network of topology maps, which are more often than not used for determining routing table that is often presented in the internet layer. It was also shown that OSPF was designed in such a way that it can support the variable length subn et masking, and it is also capable of detecting any change within a topology such as any link failure and be able to converge onto a loop-free routing structure within seconds. This project also demonstrated that the OSPF network might be subdivided into various routing areas for purposes of simplifying administration and optimization of traffic and for resource utilization. It also showed that OSPF does not make use of the TCP/IP transport protocol. It is instead encapsulated in the IP datagram. This contrasts with other related routing protocols such as the Border Gateway protocol and the Routing Information protocol. It also became apparent that Router within the same broadcast domain often link from adjacencies whenever they need to detect each other. Such a detection takes place whenever a Router gets to identify itself within the hello OSPF protocol packet. This is often referred to as the two-way state. this project, as well indicted that the OSPF makes use of the multicast, as well as the unicast in sending the link state updates and the hello packets. Recommendations for Future Research The current research demonstrated clearly that it is possible OSPF V2 Routing protocol can be used as an internet security measure. Given the focus of this study and previous studies on OSPF V2 Routing protocol and other earlier versions, it is worth recommending that there is need to migrate to IPv6 considering that the solution to the existing problem which is OSPFv2 routing is to transfer to OSPFv3 and use IPsec Protocol between sites (WAN. It has been indicated that OSPF protocol when operated on other versions such as on IPv4, it operates more securely between routers. This provides an option to use varied authentication methods to give allowance to routers that are trusted to participate in routing. Although it has been noted that OSPFv3, when running on IPv6, does not any more support the protocol-internal authentication, it relies on the IPv6 protocol security (Tanenbaum, 2003). As often is the case, the OSPF version 3 would help introduce some modifications to the given IPv4 protocol implementation. Other than the virtual links, virtually all neighbor exchanges often exclusively make use of the IPv6 link-local addressing (Cisco Systems Inc, 2009). It is widely known that the IPv6 protocol always do run per link, and not based upon the subnet. It is worth contenting that all the IP prefix information has

Omo Detergent In Nigeria

Omo Detergent In Nigeria Omo is manufactured and distributed by Unilever Nigeria Plc, which is a subsidiary of the multinational food and vitality company, Unilever whose corporate mission is to add vitality to life. They are manufacturers and suppliers of consumer goods in the foods, home care and personal care divisions. Unilever Nigeria Plc was incorporated on 11th April, 1923 as the Lever Brothers (West Africa) Ltd (OceanicPearl 2009). The company began as a trading organisation founded by Lord Leverhulme in Nigeria and West Africa. It started as a soap manufacturing organisation and has remained over the years to become one of Nigerias oldest surviving manufacturing organisations. The company has over the years diversified into the manufacture of foods, personal care products and non-soapy detergents. This was done through mergers and acquisitions, some of which include the acquisition of Lipton Nigeria Ltd in 1985 and Cheesebrough Pond Industries Ltd in 1988 (UnileverNigeria 2010a). In line with the ot her parts of the multinational group, the companys name was changed in 2001 to Unilever Nigeria Plc. It was listed on the Nigerian Stock Exchange in 1973 and 49% of its equity are owned by Nigerians at the moment while 51% is held by Unilever Overseas Holdings BV (OceanicPearl 2009). KEY MARKET SEGMENTS AND SIZE OF MARKET Unilever Nigeria Plc is involved in three main market segments and they are: Foods The brands of Unilever in this segment are Blue Band margarine, Lipton tea, Knorr and Royco food seasonings. Blue band margarine dominates the margarine market with only few strong competitors. Lipton tea is also the dominant brand in the Nigerian tea market, with relatively little competition from local manufacturers. However, the Nigerian tea consumption is very small due to the hot climate and the fact that consumers prefer chocolate drinks to tea. Knorr and Royco are different brands of a glutamate-based food seasoning. Although they possess a considerable market share, they have very stiff competition from the Maggi brand of Nestlà © Nigeria which is the dominant seasoning brand in the market. Home care This segment of the fast moving consumer goods market is dominated by multinational companies like Unilever, Procter and Gamble and PZ Cussons although there is competition from other local manufacturers. This dominance is due to the large amount of capital assigned to marketing by the multinationals, which most local manufacturers ignore either due to lack of capital or ignorance. The key Unilever brands in this segment are Omo and Key. Omo comes in a powder form while Key is a green bar soap. The Omo detergent comes in various pack sizes while the bar soap come in two sizes. These products are mainly produced for hand washing although Omo may be used for machine wash. Personal care division Currently, Nigerian households spend US $5 billion annually in the personal care category (Tura 2010). It is a very competitive segment of the Nigerian market and boasts a lot of local manufacturers. Investors are drawn into this segment because of the low barriers to entry and exit. Also, government policies favour the establishment of small-scale factories in this segment with tax incentives granted the organisations. However, multinational organisations such as Unilever and PZ Cussons still control large portion of the segment. Unilevers brands in this segment include Lux, Pears and Sunsilk. Pears is a petroleum jelly brand while Lux and Sunsilk are brands that cover body and hair care products although Sunsilk is cheaper and was created to cater for the low income segment of the Nigerian society. Size of market Because food, home care and personal care are essential to all humans, the market for most of Unilever Nigerias products including Omo can be seen as the entire population of the country. The household consumer goods segment has been growing steadily due to the increased marketing by companies, stimulated by growing demand. Detergents for hand washing have not been left out. The unsteady power situation in Nigeria favour hand washing rather than machine washing and so most of the washing detergents produced in the country are made for hand-wash applications. With a population of over 140million people and an annual population growth rate of 1.999% according to the 2009 estimates (Indexmundi 2009), Nigeria presents a large market for powder detergents. With an urban population percentage of 48% (2008 census) and 97% of the population below 65years (Indexmundi 2009), the market potentials are huge. The Nigerian population is made up of an upper wealthy class that only constitutes about 10% of the population. The middle and lower class make up the remaining 90% with the lower class having the lion share. The chart below shows the Living Standard Measure (LSM) of the adult population in 2008. The Living Standard Measure is a wealth proxy calculated based on the ownership of certain goods and degree of urbanization and ranges from 1 (indigent and rural) to 10 (affluent and urban) (Ladipo 2008). PRODUCT DESCRIPTION AND KEY DATA Omo is a white detergent powder that is used for washing clothes. It is produced specifically for hand washing although it can be used for machine washing as well. Omo is a chemical-based detergent with excellent stain removal properties. It comes in 35 and 50grams sachets and also in 200, 400 and 900grams packs. Because of the relatively low income level of the average Nigerian family, the small product sachets have been favoured over the years. Omos brand colours are white, blue and red, with the word Omo written in blue and as uppercase characters on the packaging, which carries the brands colours. Omo is one of the oldest brand names in the household care category in Nigeria. For a long time, Omo was the generic name for non-soap detergents, in most parts of Nigeria. However, increased competition has changed this. MARKETING DATA OF OMO The turnover for the powder detergents segment and Omos market share are given in the table below. NGN represents the currency of Nigeria, the Nigerian naira. The overall sales volume/turnover decrease from 2008 to 2009 was due to fall in demand caused by a high inflation rate. The increase in sales value is as a result of higher product prices rather than an increase in sales volume. However, though there was a decrease in sales volume of powder detergents in 2009, turnover has increased greatly over figures from the early 90s due to the introduction of the more affordable economy-sized sachets of product and improvements in road network across the country which made rural markets more accessible. The turnover for Omo has experienced a gradual decline over the years as consumers now see it as an old and ineffective product and hence prefer the competitions products. The volume and value share of Omo also decreased over the year due to the wrong perception of the product by the consumers and very stiff competition in the segment with several players like Eko Resources Ltd., introducing cheaper alternatives into the market. Main competitors The ability to constantly innovate and make exciting offers to customers is a very important attribute needed to survive and excel in a competitive market (Jobber 1998) like the Nigerian detergent market. Detergents purchase has a low level of involvement and so consumers are quick to try something they perceive better. There are several products that compete in this market segment, their large numbers being due to the low barriers to entry and exit for this market segment. Of the many brands that exist, the three main competitors of Omo are: So Klin washing powder This is a leader in the mass market category of the powder detergents market. It is manufactured by Eko Supreme Resources Ltd., jointly owned by Nigerian and Asian investors and was introduced into the market in 1995. The manufacturers spotted a gap in the market since prior to this time, Omo and the other detergents did not come in economy packs (products came in packs of at least 200grams) and were beyond the reach of the greater populace. They introduced sachets of 15grams and 30grams to cater for the low income earners. This caused them to take over much of the competitors market share. Also, on entry, the white colour of the powder strengthened its claim to provide superior cleaning with just small amounts, at a time when the other players including Omo still came as blue powders. After gaining grounds with its economy-sized products, it also ventured into the realm of the existing main players of the industry by introducing products in 200g, 400g and 900g packs to cater for hig h-end customers. At the end of the 2008 retail year, So Klin emerged second in the powder detergent category mainly the 13 to 35kg segments but still undisputedly remain the first in the sachet (15 and 30grams) segment, which accounts for 50% of the powder detergent business in Nigeria (The Nation 2009). Ariel washing powder This product is manufactured by Procter Gamble Nigeria, which started operations in Nigeria in 1992. It also comes in the form of a white powder and occupies a sizeable share of the detergent market although it is a sort of premium detergent. It was introduced in comparatively large sized packs and cost on the average more than its other competitors for same-sized products. This greater price premium was perceived by most of the AB and C1 groups (using British social classification as given by White (2000)) as a sign of higher quality and became popular especially among Nigerians who knew of their operations outside the country. Procter Gamble Nigeria undertakes aggressive advertising and has over time gradually increased its market share. With the introduction of their economy sized products (15 and 30grams), their customer base increased making them the second major competitor of Omo. Elephant detergent This detergent is manufactured by PZ Cussons Nigeria, a company that commenced business in Nigeria as a West African merchant. Elephant detergent is the third major competitor of Omo in the detergents category. Prior to the entry of the Procter Gamble brand Ariel, it was the main competitor of Omo and together with Omo, occupied more than 40% of the detergents category. Elephant detergent over the years has grown into an umbrella brand that has several detergent products under it such as the Elephant Gold and Elephant colour. It started out as a blue detergent packaged in 200g packs but has transformed into a white detergent following the change in the Nigerian consumer preference. On the wake of the So Klin revolution, brands like Omo tried to quickly reposition while Elephant dawdled resulting in a severe loss of market share. It now comes in economy packs although its strongholds lie in the large sized packs (200grams and above). LIFECYCLE OF OMO WASHING POWDER Omo detergent powder is in its mature phase at the moment. It was introduced over 40 years ago and its early stage was marked with great acceptance as the market had very few players predominantly Elephant detergent. This established the brand and led to a very rapid growth phase through the 80s and early 90s. By the late 90s, the product entered its mature phase. Its market share has since been fairly constant with slight increases or decreases yearly depending on marketing activities. This is evidenced by the gradual fall in market share (from 17.4percent in 2008 to 16.3percent in 2009) as seen in Table 1. Unilever Nigeria constantly undertakes several activities to extend the life of the product. These include repackaging, resizing of packs, introduction of improved formulas and constant advertising. SWOT ANALYSIS FOR OMO DETERGENT Strengths Weaknesses Opportunities Threats Strong customer awareness of the brand Crowded and very competitive market Government vision 20/20 developmental policies Entrance of cheaper substitutes like Bonux (by Procter Gamble Nigeria) and Good Mama detergent (by Eko Supreme Resources Nigeria Ltd.) into the market. Large skilled marketing force Price sensitivity of product Improved road network in rural areas Re-launch of Ariel Enzymax as Ariel Prozim by Procter Gamble Nigeria Plc (M2weekly 2010) Access to home companys resources/technology Small brand product range offering specific advantages to different customer segments Increasing income of middle class Difficulty in accessing credit from local banks in the light the restructuring of the banking sector and global financial crisis. A large number of loyal nationwide distributors Improved electricity supply reducing production costs. Fall in local raw materials production Large local production capacity Growing population and market Increase in import duties on imported raw materials Wide product packaging size range High inflation rate(12 per cent in December 2009) (FreshPlaza 2010) Clear brand positioning Low entry barriers into business FUTURE TRENDS IN THE MARKET Nigerian consumers increasingly want more variety, freedom, quality and want to remove the hassle from washing and save time. With an annual population growth rate of 1.999% from 2009 estimates (Indexmundi 2009), the market for household care products is growing. In 2008, the Fast Moving Consumer Goods sector in Nigeria of which detergents are a large share grew by over 15% to a market size of around 130 billionNGN ( £552 million) (TradeInvestNigeria 2009). Also, with the increase in the income of the middle class and the percentage of the population that constitute this class, the average disposable income per family is increasing at a steady pace. Therefore, over the next few decades, there will be a shift of demand from economy sized goods (15 and 30grams) to family sized goods (200grams and above) as the younger, more educated portion of the population, which form a greater part of the population, with a median age of 19years (Indexmundi 2009) grow older and establish families. Although infrastructural development (especially power supply) is slow on the average, it is quite faster in urban areas like Lagos, Port Harcourt and Kano. These cities make up a large portion of the entire market. In addition, a larger proportion of married women now take up jobs in the private and public sectors, leaving very little time for activities like hand washing. For these reasons, there is a gradual growth in the market for machine wash powders and this is expected to continue over the next two decades. Finally, with government rigorously executing various projects and making policies in line with its plan for Nigeria to be among the first 20 economies in the world by the year 2020, a rapid growth in the infrastructural development especially rural roads is opening up the rural market thereby adding to market growth. ADVERTISING PHILOSOPHY Omo is advertised with a catch phrase Dirt is good, built around the belief that allowing children explore their environments ensures they grow and develop properly. The advertising of Omo is focused on the mother as the target considering she is the main decision maker for the purchase of household care products like detergents. From personal communication with Unilever Nigeria (February 2010), the primary target consumer description is given below. She is a mother in LSM 5 8, aged 23 45yrs. Her children are central to her world and she wants them to develop and explore the world. Laundry is an important part of her life she takes great pride in seeing her family looking good and wearing clean clothes. She cares about great laundry results and her childs development She lives in the urban and semi-urban parts of the country. Unilever Nigeria employs the television, posters and radio advertising to market Omo, each media used to a different degree. Television Omos main advertising is done on television since their target audience always watch television especially in the evenings. The adverts are run during a soap opera and a family breakfast show which run on Thursday (8-10pm) and Saturday mornings (9-10am) respectively weekly. These shows are almost religiously watched by most families and so have a great impact rate for the target audience. Posters These are the other most used media for advertising Omo. Posters are placed on billboards in markets and major roads all over the country. Since the target audience is the woman, and women are the ones who go to markets to do the family shopping, this is a highly effective method. Markets tend to be centralised and most women go shopping at least weekly and so are always exposed to the advert each time they go there. Using posters offers three main advantages for the marketing of this product. Firstly, since power is not constant in the country, posters present an ever visible advert, always present unlike television adverts that will not be seen if there is no power supply during the time when the advert is supposed to run. Secondly, posters also allow the message of the product to be passed to consumers who do not own television sets considering this is the case in certain parts of the country. Thirdly, posters are also made in the major languages of the different states in the cou ntry as Nigeria has over 200 indigenous languages. This is a very big advantage of using posters, as it reduces the cost of advertising which would be ridiculously high if TV commercials of the different languages were to be made. It ensures that the message of the advertising is effectively communicated to the consumers even if they are not very good in English language. Radio Local radio is also employed in the advertisement of Omo. However, it is used to a much lower extent than television and posters. It is mainly employed in the semi-urban and rural areas where most consumers do not watch much television but own radio sets. The adverts are made in either English language, Pidgin English or the major language of the region. The print media is normally not employed in the advertisement of Omo because very few of the women who are the target audience regularly read the dailies and magazines. ADVERTISING PLAN Current consumer perception of brand Most consumers see Omo as an old school (outdated and ineffective) product. believe detergents powders degrade the colours of clothes. Advertising objectives To alter perceptions about Omo. To reassure customers of product quality. To raise impulsive brand awareness from 75 percent to 85 percent. To raise the proportion of consumers describing the brand as effective and value for money to 75 percent. Selected media: Posters (on billboards because of its high perception-altering potential via repetition). Poster advert description The poster will carry a picture of a smiling woman (30-35years old) in brightly coloured Nigerian attire (attire will be changed to match the cultural and religious attire of women in different regions so as to cause the consumers in the region to identify with the advert) on a white background, carrying the brand colours (red, blue and white) on the left portion of the picture. Brand colours will be bold on poster to enable easy identification of the brand even before seeing its name. The right side of the poster will contain a picture of a large amount of colourful clean clothing folded in a stack (wide range of bright colours to be chosen to emphasize colour caring and preserving qualities of Omo). The woman in the picture will be holding an Omo 15grams sachet in her right hand next to the stack of folded clothing (to emphasize that a small amount can clean many clothes) while the products in their different sized packs are displayed at the bottom left of the poster (to show the c ustomer the range of choices available). The brand name Omo will be placed in the poster in large print, second in size only to the phrase Brilliant results always (to highlight the excellent cleaning and colour-preserving ability of Omo)which will run across the centre of a major part of the poster (but does not overlap the clothes). Response/what we want them to believe: Omo has super stain removing ability, A small amount washes a large quantity of clothes Omo does not deteriorate colours Languages to be used in adverts English, Pidgin English and the three main national languages (Hausa, Yoruba and Igbo). Where adverts will be displayed State capital city centres, major markets and roads in the cities and select towns. Timing Six months. Media scheduling Periodic over six months. Results expected Brand to come first in their mind when they think washing To establish the brand and position it in the market as the best for washing Criteria by which success will be judged Change in market share and turnover. Budget A budget of 250millionNGN ( £1.07million) is proposed for this advert. This is justified by the increase in revenue the advert will generate. A 10% increase in revenue (which is 969.2millionNGN from Table 1) will cover the advert and marketing costs and give a reasonable profit. CONCLUSION Omos strong brand presence has kept it over the years. However, a selling concept rather than a marketing concept has been employed for Omo over the years resulting in loss of market share. Constant research should be carried out to keep up with changes in consumer needs. With new emphasis on what consumers want from the product, effective marketing and product promotion, a turnaround can be expected.

Ferris Beach: Automobiles and Motorcycles as Symbols :: McCorkle Ferris Beach Essays

Ferris Beach:  Ã‚   Automobiles and Motorcycles as Symbols  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      During adolescence, one makes a transition from a child to a young adult. It is common for an adolescent to be confused and frustrated with new ideas regarding morals and beliefs. People, places, and experiences teach adolescents about life and how to handle different situations., and the environments of the individuals become instrumental for their development. In the novel Ferris Beach, Jill McCorkle provides an example of the learning process of an adolescent girl in the 1970's. Kate Burns accepts the changes of a shifting South and eventually embraces a change within herself. In McCorkle's novel, cars and highways provide an index for understanding the new changes in the South. At this time, cars became possessions of most families and the automobile's prevalence sparked many changes for adolescents in America. McCorkle uses the car in her novel as a "vehicle" for Kate Burns to learn about life and growing up. The car was first considered a common household item in the 1970's, which signified a sizable change in American life and increased opportunity for all people. One major change made with the increase in cars was the building of roads which McCorkle notes, "...Mrs. Poole rented out Brown's Econo Lodge on Old 301, which had gone bust with the building of I-95" (McCorkle 35). The process of the old Econo Lodge being torn down and replaced by the new road calls for a lot of physical changes. The destruction of the Econo Lodge is comparable to Kate losing her girlish attributes. As the new road is being paved, Kate's figure is maturing and taking on a more womanly shape. Most people enjoy knowing they have security in a situation and dislike periods of transition. Therefore, when towns across America experienced the construction of roads, citizens were anticipating and impatiently waiting its completion. Kate possess a similar attitude regarding the culmination of her adolescence. She lon gs for this growth to reach finality and hopes that she will someday appear as womanly as Angela, "...so young-looking and glamorous in her two-piece sparkly gold suit right below her navel (16).    The building of I-95 increased opportunities for those with cars. Distances between cities seemed shorter and many consumer goods became widely accessible. The ability to travel on modern roads allows Kate and her dad to make the trip to Ferris Beach.

Apollo Shoes Confirmation Letter

to:Darlene wardlaw FROM: SUBJECT:CONFIRMATION REQUESTS DATE:OCTOBER 30, 2012 Two Forms of Confirmations We used both positive confirmations and negative confirmations. This is a required audit procedure by audit standards. Confirmations show existence and valuation of accounts and notes receivable. The positive confirmations are used to ask the customer to respond whether the balance is correct or incorrect. The negative confirmations ask for a response only if something is wrong with the balance. If no response is received, it is considered evidence that the account is stated fairly.With the positive confirmations, we are trying to find information on account balances or specific invoices. We sent positive confirmations to Neutralizer, Mall-Wart, Run For Your Life Shoes, Paul Bunion Footwear, Sassy Shoes, and International Soccer Federation. We sent a negative confirmation to Tread. The ones that we sent a positive confirmation to, we were wondering about some discrepancies in the n umbers and needed confirmation that payments were being made. The negative confirmation was sent with confidence that there were no errors. Therefore, we did not need a response if nothing was found.We checked the numbers that we received from the confirmation and compared them to the aged trial balance for account receivable. The numbers matched up. Alternative Procedures Sometimes customers are not able to send a response. A reason for this could be that they are on a voucher system that lists payables by invoice instead of by vendor account. In a case like this, we have to perform alternative procedures. We could examine subsequent cash receipts. We could examine sales orders, invoices and shipping documents. We could also examine correspondence files for past due accounts.

A Modest Proposal Review essays

A Modest Proposal Review essays A Modest Proposal by Jonathon Swift, in my opinion, is a brilliant piece of literature. The idea of taking a social matter of his time, that was incredibly absurd, and made it even more absurd and gruesome. I found it easy to figure out his sense of satire in the writing, and personally dont understand how others couldnt see what he was really trying to say. How could you take someone completely seriously, especially of Swifts stature, who published a piece about eating babies? Not only is it well written and funny, but also I think it is a great insult to the people who treated the Irish so horribly. To personally see the rise Swift got out of people is amazing. To see classmates get visibly mad over the work, is incredible. It is exactly what Swift wanted to do. I find controversial work very interesting, whether it is literature, music, or television. I love seeing what can be said or done to make people raise an eyebrow. I think Swift definitely had it down to an art, on how to get a rise out of people. Finding the piece interesting and controversial, I dont know if it was a good way to get his point across to the people. Those who found his ideas grotesque and idiotic, thought just that. They didnt see what he was really trying to say, or prove. The thought of eating babies almost seems to overwhelming to some, that they cant tap in to the real meaning of A Modest Proposal. Jonathon Swift definitely got everyones attention, whether good or bad, and I think that is what he wanted to do. I personally found A Modest Proposal intriguing and hilarious. The way swift got some people so steamed is also humorous to me. Swift proved that he was way ahead of his time with this work by throwing out a completely absurd idea, and running with it to the fullest extent. Many artist of today would never tread those waters, and those who do, seem t...

Free Essays on Wound Debridment

Debridement is the removal of devitalised or contaminated tissue from, or adjacent to, a traumatic or infected lesion, until surrounding healthy tissue is exposed (Vowden & Vowden, 1999). Failure to debride will delay healing. Removal of dead tissue must be achieved in the shortest possible time, thus improving comfort and quality of life (Hampton, 1998). Also debridement of wounds is an important skill, particularly as toxins from these wounds contribute to morbidity and death. The presence of slough inhibits the migration of epithelial cells across the wound and predisposes the wound to infection (Vowden & Vowden, 1999). Vowden and Vowden (1999) contend that debridement is crucial to optimal wound healing and may be the most effective method available to stimulate wound healing. Nurses involved in debridement need to have a thorough knowledge of wound care, experience and clear documentation in order to provide excellent practice. Practitioners must be able to identify and describe the rationale for each type of debridement and understand the impact of these on the wound as well as being able to assess the cost effectiveness of each treatment modality. Bale (1997) agrees and states that success of the treatment depends on the skill, ability and knowledge of the practitioner to select the appropriate method for each wound and to apply it correctly. This article will look at the non-sharp methods of wound debridement available and try to identify the advantages and disadvantages of each treatment modality. Enzymatic debridement Enzymatic debridement involves the use of proteolytic enzymes. These enzymes are said to digest Slough and necrosis whilst leaving healthy tissue intact (Bale, 1997). It works by breaking down fibrin, denatured collagen and elastin. The most commonly used enzymatic dressing is Varidase, which is a combination of both streptokinase and streptodornase. Streptokinase is a fibrinolytic substance commonly u... Free Essays on Wound Debridment Free Essays on Wound Debridment Debridement is the removal of devitalised or contaminated tissue from, or adjacent to, a traumatic or infected lesion, until surrounding healthy tissue is exposed (Vowden & Vowden, 1999). Failure to debride will delay healing. Removal of dead tissue must be achieved in the shortest possible time, thus improving comfort and quality of life (Hampton, 1998). Also debridement of wounds is an important skill, particularly as toxins from these wounds contribute to morbidity and death. The presence of slough inhibits the migration of epithelial cells across the wound and predisposes the wound to infection (Vowden & Vowden, 1999). Vowden and Vowden (1999) contend that debridement is crucial to optimal wound healing and may be the most effective method available to stimulate wound healing. Nurses involved in debridement need to have a thorough knowledge of wound care, experience and clear documentation in order to provide excellent practice. Practitioners must be able to identify and describe the rationale for each type of debridement and understand the impact of these on the wound as well as being able to assess the cost effectiveness of each treatment modality. Bale (1997) agrees and states that success of the treatment depends on the skill, ability and knowledge of the practitioner to select the appropriate method for each wound and to apply it correctly. This article will look at the non-sharp methods of wound debridement available and try to identify the advantages and disadvantages of each treatment modality. Enzymatic debridement Enzymatic debridement involves the use of proteolytic enzymes. These enzymes are said to digest Slough and necrosis whilst leaving healthy tissue intact (Bale, 1997). It works by breaking down fibrin, denatured collagen and elastin. The most commonly used enzymatic dressing is Varidase, which is a combination of both streptokinase and streptodornase. Streptokinase is a fibrinolytic substance commonly u...

Describe the changes that have occurred in the last generation with Essay

Describe the changes that have occurred in the last generation with regard to personal and family finances - Essay Example Other legislations that have contributed to changes in the management of personal and family finances include the legislations governing health care. Such legislations as the Obama care Act required Americans to access effective insurance policies to help improve accessibility to quality health care. As such, individuals and families in the country had to restructure their spending in order to factor in health care services. Such legislations help improve the quality of lifestyle in the country. Financial security is a major priority to most American families in the current century. As such, most Americans continue to devise appropriate ways of achieving this. Despite such ambitions, the cost of living is rising partly because of the new legislations and the changing lifestyles in the society. Health care, childcare and need for a home and payment of college fees coupled with the desire to retire to a safe and financial secure old age continue to mount pressure of American families, especially those in the middle class. The rising number of financial needs while the sources of income remain limited is a fundamental concern that validates the changes in the management of both personal and family finances (Warren and Warren 65). The increasing demand for money at a time that earnings remain limited is a basic factor that influenced change in the management of finances in families. Most Americans are thinking of the most appropriate ways of investing their money in order to secure their stability. Instead of limiting spending and working hard, Americans are currently looking for ways of working smart with both their finances and the opportunities they meet. While school remains fundamental, numerous successful individuals in the modern society have a history accentuated with dropping out of school a feature that portrays that Americans are looking for opportunities. Insurance services offer a reliable plan to some of the most

Near-consultant quality Essay Example | Topics and Well Written Essays - 1750 words

Near-consultant quality - Essay Example The cascading effects of a changing weather has also affected and modified the geographical distribution of life forms in the upland area going to the lowland where they can now be found within residential spaces. Some marine animals have also died of starvation because of the disappearance of their usual preys that probably migrated to keep up with the decreasing quality of water salinity. Indeed, climate change produces adverse effects on the habitat of these living things and also, in the environment we humans live in. Our rivers and lakes in Canada have been recorded to have dropped in water levels due to the intense heat caused by these long trends of shifting weather. It is my goal in this paper to discuss the impacts of climate change on the Great Lakes with emphasis on its geographical implications and, to propose the urgency of the actions we can contribute to mitigate the hazardous effects of climate change being an inevitable consequence of the industrialized systems that we have approved of. The Great Lakes form the â€Å"largest fresh surface water system on earth† (Manninen) that being 21% of the whole planet (â€Å"Great Lakes†). It is a vast lake found in the northeastern North America, within the Canada-United States border which is connected to the Atlantic Ocean through Saint Lawrence Seaway and Great Lakes Waterway (â€Å"Great Lakes†). Manninen further defines that it covers more than 94,000 square miles and drains more than twice as much land. It is 9.5 feet deep and holds about 6 quadrillion gallons of water which is like one-fifth of the world’s fresh surface water supply and nine-tenths of United States supply (Manninen). That is a vital role of the Great Lakes basin being â€Å"home to 8.5 million Canadians and 30.7 million Americans† (Environment Canada). The Great Lakes consists of the smaller lakes known as Superior, Michigan, Huron, Erie and Ontario. The Great Lakes highly contributed to the development of

Existentialist exercise Essay Example | Topics and Well Written Essays - 750 words

Existentialist exercise - Essay Example Rasheed’s focus on existentialism encompasses so many aspects. For instance, his pedagogical outlook encourages inclusivity and non-discriminative system which is fair in terms of race, gender, and other biases inherent in societal setups (Rasheed, 2007). The following discourse analyses educational leadership and pedagogical models based on the views presented by Rasheed (2007). Enforcing the new curricular standards that have been legislated by the government on the initiative of the state education agencies, according to few individuals, increases the problem of indiscipline; moreover, insofar as these ethics are enforced successfully, they tend to divide the students into what can be termed as an â€Å"academically successful minority† and an â€Å"academically discredited majority†(Connel, 1831). By neglecting the fact that classroom contain information as well as people, educators working within the formalistic paradigms have developed a technocratic curriculum that, instead of upholding critical thinking, fosters uncreative, repetitive education concept. As Theodore Sizer speculates; â€Å"Maybe Americans don’t want unnecessary questions for people who need answers. Perhaps in summary, the unchallenged mindlessness of so much of the status quo is truly acceptable; it does not make waves (Sizer, 1992). † Any teacher within this set-up who wants all her students to know more is principally concerned with giving her students more of what she, the skilled knows. Typical of this kind of education then is the teacher lecture. The text books normally provide information and the expert teacher clarifies or embellishes this particular information for her students. Students simply listen and capture notes. â€Å"Testing is generally the characteristic form of assessment, and the test questions characteristically have only one correct answers† (Sizer, 1996). The teacher remains alone as authority, an expert

To Kill a Mockingbird Essay Example for Free

To Kill a Mockingbird Essay Cultural values and social practices change and evolve over time. Cultural values and social practices inevitably over time as individuals and societies are subject to change with it. In the timeless bildungsroman novel, â€Å"To Kill A Mockingbird† (1960) written by Harper Lee, it explores the confronting experiences of a young child, living in a world of racism, injustice and disability. In a more modern context, however, the novel â€Å"The Family Law† (2009) written by Benjamin Law, is a hilarious memoir describing the quirky and â€Å"stranger-than-fiction† family circumstances that he and his family lived through. Both of these texts vividly describe their culture values and practices, and looking at it from a 21st century, modern perspective, we can see how much these morals and principles have changed. The novel, â€Å"To Kill A Mockingbird† is set in a town called Maycomb in Alabama in the 1930s and is a story about racism, injustice and empathy through the eyes of a young girl, Scout Finch. Scout is nearly six years old when the novel starts, and she lives with her brother Jem and her widowed father Atticus, who is a lawyer. In the novel, the Maycomb society is extremely rigid, conservative and unjust in terms of race and class. Any person who is black or is associated with blacks were looked down upon, and it is just assumed that â€Å"that all Negroes lie, that all Negroes are basically immoral beings, that all Negro men are not to be trusted. † The injustice towards black people is also shown through the Tom Robinson case. Even though there is sufficient and reliable proof that Robinson is innocent, he is still charged as guilty – simply because he is black. Those of lower class are also disregarded such as Arthur Radley. Arthur is a man in his 30s, but during his teenager years, he became wild and his father locked him in their house and has never been seen since. The children of Maycomb refer to Arthur as â€Å"Boo†, as if he were a ghost. They made up stories and terrible rumours about him, and he is constantly being degraded, even though he is innocent. This also brings us to the importance of the title of the novel: â€Å"to kill a mockingbird†. The significance of this title is seen through a key passage in the novel: â€Å"Atticus said to Jem†¦ â€Å"Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird. That was the only time I ever heard Atticus say it was a sin to do something, and I asked Miss Maudie about it. She said, Mockingbirds don’t do one thing except make music for us to enjoy. They don’t eat up people’s gardens, don’t nest in corn cribs, they don’t do one thing but sing their hearts out for us. That’s why it’s a sin to kill a mockingbird. † In the novel, Robinson, Boo Radley, Jem and Scout are the â€Å"mockingbirds†. The mockingbird represents anyone who is weak, innocent and defenceless, and to kill a mockingbird in that sense means to take advantage of someone who is weaker than you. Tom Robinson was exploited and was accused of rape, and even though everyone knew he did not do so, they still charged him guilty, because he was black. Boo can also be considered a mockingbird, as he is taunted and looked down upon, even though he is nothing like what people describe him to be. The community take advantage of his absence and vulnerability to make fun of him, although he has done nothing wrong. Finally, Jem and Scout are also referred to as â€Å"mockingbirds†, when Bob Ewell tries to take revenge on Atticus for making him look bad in front of Maycomb. He decides to attack his children, who have done completely nothing wrong. The children are innocent and naive, but they are the target because they are so weak and helpless. Without the intervention of Arthur, Bob would have easily killed the children and impact Atticus’ life greatly. Lee effectively uses analogies such as these to create a more confronting method to illustrate the inequality and injustice that people faced in history. For example, she uses an analogy of the Maycomb courthouse to describe how cultures are changing: â€Å"†¦the concrete pillars supporting its south roof were too heavy for their burden; they were all that remained standing when the original court house burned. Another court house was built around them, or is it better to say, built in spite of them†¦the Greek revival columns clashed with a big nineteenth century housing a rusty unreliable instrument, indicating a people determined to preserve every physical scrap of the past. † This passage demonstrate that the pillars were ancient – what they held before and what they are now are of the past as the world has changed; there is no point trying to support something that is not worth supporting. In this way, segregation is like this pillar – the people who are racist and segregate themselves from others are the pillar. They only uphold their own values, but these values are wrong and out-dated, and it is changing. Also, Lee adds irony to this analogy, as a courthouse is the place where everything is supposed to judge what is right and wrong – it is a place where everything should be fair and just, yet, so many bigoted and unfair things have happened there. â€Å"To Kill A Mockingbird† is also about empathy and heroism. The bravery that Atticus had to stand up for the blacks was considered incredulous and degraded for doing so. He knew that the jury was going to charge Tom guilty; yet he still fought and defended him just as he would defend any other innocent person. â€Å"Its when you know youre licked before you begin but you begin anyway and you see it through no matter what. † He teaches his children, especially Scout the important lesson about empathy. He says, â€Å"You never really understand a person until you consider things from his point of view Until you climb inside of his skin and walk around in it. † He explains that even though some things are wrong, you have to look at it from another person’s perspective and understand it from their point of view. In the novel, people’s views do change, and not everyone is racist. For example, Mr Dolphus married a black woman, but due to the disgust of the white community, he pretended to be a drunk so that he could â€Å"give them a reason folks can say Dolphus Raymond’s in the clutches of whisky – that’s why he can’t help himself and lives the way he does. † Change does happen slowly, and once again Lee uses metaphors and analogies to portray this. When the jury took longer than usual, Atticus says he thought there was â€Å"a shadow of a new beginning†, and he knows that wrong beliefs and values were starting to change. But most importantly, change can only come about through individuals first. This can be seen through the jail incident. When Mr Cunningham comes with a lynching mob, all it takes for him to realise his wrongs was when Scout talks to him. Scout was so innocent and unsure about what was happening, but it was this that made Mr Cunningham realise what he was doing was wrong and for him and his mob to go home. A mob is made of individuals, and each and every individual is capable of being nice people, because every individual has a heart. Atticus says to Scout at the end, â€Å"Most people are (real nice), Scout, when you finally see them†. The way Lee structure the book is also very significant. The two major victims of the novel, Tom Robinson and Boo Radley are merged at the end at an ultimate climax. The themes of racism and disability are therefore also combined. From all the events that happened in the novel, at the end, we can see that slowly, but surely, the values that the community and individuals holds are beginning to change. â€Å"The Family Law† is a memoir written by Benjamin Law about himself and his family. From the first chapter we can already see how much culture has changed between two generations. He begins by describing his father whose attitudes and values are much different than those of his children. He expresses his experiences with his father in a humorous and light tone, and uses lots of hyperboles and rhetorical questions to engage the reader in his tales. An important part of the chapter is the description of his father’s childhood. Law’s father had only seen his own father (Law’s grandfather) once in his whole life, as he moved to San Francisco to earn more money. When Law’s father turned 12, his father moved back to Hong Kong to see him, but within 30 minutes of seeing his son, he died. Law describes this moment: â€Å"Is it possible to describe what happened next without sounding like a liar? † From this chapter, we can already see how much culture has changed between 2 generations. Before, China was poor, but now it has become much more updated, innovative and modern. The fact that his grandfather had to go to America to earn money – this is usually uncommon as families nowadays are much more likely to stay together. Also, it is much easier to communicate nowadays with improving technology compared to previous years, where even electricity was scarce. In the first chapter of â€Å"The Family Law†, we can already see distinct cultural differences between the past and the present. Cultural and social values have definitely evolved over time – some changes may be slow and gradual such as racism or equality, and other perhaps quite fast such as technology and design. Either way, beliefs and values must change as over time, morals and customs evolve as well.

Movement of Goods and Freedom of Establishment Policies

Movement of Goods and Freedom of Establishment Policies INTRODUCTION In an examination of the various freedoms that are protected by the European Convention (EC), there are two that have provoked at different times praise and criticism, champions and conquerors. This paper will analyse that the roadmap that has been followed by the European Court of Justice[1] while interpreting EC Article 28[2] and EC A43[3]. Before splitting the discussion between free movement of goods and establishment, it is important to lay the foundation by an overview of the federalism debate that is natural to the EC and to Europe in general. The federalism question concerns the division of jurisdiction, power, and authority, between the central body (in this case the EC) and the individual states that are part of the central body. As the EC has developed, various autonomies have diminished. The ECJ is acknowledged as supreme, and Woods[4] notes that the court has expanded the Treaty into areas that were not envisaged originally, for example in Commission v Council[5]. The purpose of this paper then is to analyse the relationship between establishing a common market and respecting the autonomy and policies of individual states in the context of movement of goods and freedom of establishment. LEGISLATION? Craig[6] raises and interesting point with regards to the litigation on these points. In an effort to get true harmony, the simple solution would have been to issue Commission legislation which would have compelled the states to harmonise their laws. Craig blames the lack of speed in the Community for this failure, a situation which raises the question of the effectiveness of the courts as an adjudicator in this battle. While the ECJ do have jurisdiction, the decisions which will be examined presently have fluctuated as different times bring different concerns. The case-by-case approach is one that should surely be addressed by a legislative rather than a judicial body. Regardless of the lines that the courts have developed, there is surely a strong argument that they were not the right body for this job. It is important to understand what the individuals would be interested in gaining from the relationship. It is fair to say that the goals enumerated in the EC Treaty indicate that the Commission would want the maximum control in order to establish a common market, free of barriers. For the state, it cannot be expected that they will retain full autonomy; that would have been a sacrifice made when signing the treaty. The ideal situation though would be sufficient autonomy to be able to regulate so as to protect the interests of their constituency. WPJ Wils[7] summed this up in his article as â€Å"partial integration† which was described by him as the â€Å"pragmatic approach reconciling the desire for integration with the desire for government intervention†. The best alternative would be a clear and concise set of rules from the ECJ which would enable them to know for certain what they are and are not permitted to do; though this would be a poor substitute for the previous scenario. FREE MOVEMENT OF GOODS The EC Treaty is based in a large part around the development of a concept of a common market. A crucial aspect of this is the free movement of goods, with the apex being a market where there are no barriers and goods are sold in exactly the same conditions and situations in states a, b, and c. On the other hand, the states argue that to further the individual causes of their state, the national government must have the power to regulate, at least to a certain degree, the movement of goods. This section will deal first with Article 28 which sets out the boundaries of the intervention; it will then proceed to deal with Article 30 which addresses the interests of the member states. Intervention of the federal government. Article 28 states that: Quantative restrictions on imports and all measures having equivalent effect shall be prohibited between Member States. By itself this Article poses more questions than it answers; as such the interpretation of the ECJ is crucial. The attitude of the ECJ has been inconsistent when drawing the federalist line, although on certain points they have remained consistently pro central governance. The limited consistencies In Geddo v Ente Nazionale Risi[8] the ECJ took a broad view as to the nature of a quantative restriction, including â€Å"measures which amount to a total or partial restraint† of trade. Since Geddo[9], this has not been questioned, and it remains a firm foundation against the influence of national governance. Likewise, it has never been seriously doubted that the second part of Article 28 addressed measures that had equivalent results (MEQRs) and that national intervention could be struck down if the court deemed them to be an MEQR. The only question has been what constitutes an MEQR and this was largely resolved by Directive 70/50 which in Article 2 outlined the possible legislation that might constitute an MEQR. Discriminatory measures: national intervention rejected. On one point, it can be stated that the ECJ has awarded an overwhelming victory to the central government. This is where the restriction has a discriminatory element to it; for example in Commission v Italy[10] imported cars were compelled to go through a rigorous registration procedure. This was struck down as being a discriminatory restraint of trade. Likewise the court has struck down attempts by a state to promote domestic goods or efforts at price fixing. Indeed this analysis of the strict application to discrimination is included for three purposes only. First, to emphasise the first victory against state intervention. Second because of Commission v Ireland[11] where the court were content to ignore the prima facie pleadings of Ireland and examine the substantive result of their self interest promotions. Craig[12] points out that this is the theme which the ECJ have followed. The third reason is the indication that, not content with giving the central government a points decision, the ECJ have attempted to land a knockout punch. In Openbaar Ministere v Van Tiggele[13] the ECJ said that if a non-discriminatory attempt to fix prices affected even a single product adversely, the law would breach Article 28. The effect of this case is to throw down the gauntlet to states and make the dedication to an open market even more convincing. There is one way for the state to save a measure; by utilising Article 30. This provides that prohibitions can be saved on the grounds of public morality, public policy, public security, health and life, protection of national treasures, and protection of industrial and commercial property. On the face of this article, it seems to belay the earlier statement of victory for the common market. States have found though that utilising the article has major difficulties. Firstly, the courts have declared that the state has the burden of proof (Openbaar[14]). Secondly, as a general principle the list is exhaustive and cannot be added to over time Non-discriminatory measures In reality, it is hardly surprising that the ECJ has reacted strongly against discriminatory measures; the real battle ground has been measures that are applicable to both domestic and foreign goods. While A28 makes no mention of any requirement of discrimination, the Dassonville case obiter noted in paragraph 5 that there should be no need for discrimination in order to be caught by A28. Far from being simple, this field has been where the battle has been most fiercely fought. Cassis de Dijon In Rewe-Zentrale AG v Bundesmonopolverwaltung fur Branntwein[15] Germany invoked a rule that liqueurs were required to have a certain alcoholic content (regardless of nationality). The ECJ developed the Dassonville obiter to apply A28 to national rules that do not discriminate. Fundamentally, the ECJ summed up the approach in paragraph 14(4) by stating the principle of mutual recognition. Once a good is lawfully marketed in state x, it should be lawful to market it in any state in the bloc. This is a huge leap from Dassonville, a leap which on its face renders a national power helpless in the face of potential consequences. Craig notes[16] that in one step the ECJ places the states â€Å"on the defensive†. It can even be stated, and this paper contends, that this does not reflect the extreme state of affairs. An analogy can be drawn with company law in the United States. With no federal control, the states engaged in a race to attract companies to their shores. Delaware prevailed by offering such laws as provide minimum governance and convenient laws. The result has been that the companies have flocked to Delaware. The result of Cassis is that were one state to create a lenient set of laws, any product that passes muster should be accepted in every other member state. This ‘Cassis control’ leaves states not on the defensive, rather defenceless. Is there no limit to the ‘Cassis control’? This bleak state of affairs is not though one of total disaster. Cassis applies only so far as the ECJ rules that the boundary extends. The crucial term is what â€Å"affects the free movement of goods†? Weatherill and Beaumont[17] emphasised the potential for domination by listing a number of hypothetical situations where irrelevant regulations could be viewed as having a marginal effect on trade. The path the court has taken has been to draw a distinction between dual-burden rules where a product has to satisfy the rules of both state a and b, and equal-burden rules which apply to all goods after they have entered the country and so would not have been applied to the goods before. Cassis clearly governs the former; the crucial question is whether it also applies to the latter, for if it does then the national legislatures may as well take a white flag to the next European summit for their battle will be truly lost. The difficulty is that the court has been ambivalent on the issue with the court in Obel[18] stating that the cases were outside A28, while in Cinetheque SA v Federation Natioanle des Cinemas Francais[19] the court ruled that such a regulation could be within A28. The court it seems has resolved the matter in Criminal Proceedings against Keck and Mithouard[20]. The ECJ followed the initial article by E White[21], who contended that under the application of the article and to retain needed autonomy for the national legislatures, all equal-burden regulations should be outside the ambit of A28. On the face of it, this appears to be a boost for the states. Indeed, this would appear to grant back to the states the freedom and autonomy to regulate in this area, so long as the regulation applies to the characteristics of the goods and is not a regulation of the type that the goods would have had to satisfy in their original state. This though is not the complete story. The first point is that the decision in Keck[22] received a great deal of criticism, from scholars, practitioners and judges alike. While this doesn’t affect the decision, it has led to uncertainty in applying Keck[23]. The result has been that a new question has been raised as to what the courts meant when permitting regulation as to sale arrangements. A typical example comes from Societe d’Importation Edouard Leclerc-Siplec v TFI Publicite SA[24] where advertising was seen as a method of sales promotion and so outside the article. Meanwhile, in Vereinigte Familiapress Zeitungsverlags- und Vertreibs GmbH v Heinrich Bauer Verlag[25] the court held that because there was an effect on the product, it was within the ambit of A28. The opening section considered the range of scenarios from the perspective of the state, from ideal to least desirable. It is clear that the current jurisprudence provides the tae with neither the autonomy that it needs to protect the interests of the state, nor the certainty which would be needed in order to determine what the state may and may not regulate. Conclusion In conclusion what can be said about the line drawn by the courts? There is no doubt that the courts have used Dassonville as a launching pad for an assault on the autonomy of the member states. The only beacons of light for the state are the Keck authority, which has already been weakened by Gourmet and by academic criticism, and the policy exemptions which as has been discussed above will be interpreted strictly by the courts. The overwhelming conclusion must be that the line has been drawn in favour of the common market. FREEDOM OF ESTABLISHMENT The second element of the EC Treaty is the section concerning the freedom of establishment pursuant to Article 43. This goes hand in hand with freedom of movement, with the distinction that it applies to the right of individuals to maintain a permanent or settled place of business. Once again, the dispute at issue here is the battle between policies and a common market. It is conceivable that individual states may have concerns about allowing free establishment. Issues such as promotion of domestic small businesses and potential concerns about lack of qualifications are all issues which states may wish to regulate. This section will determine how the ECJ has reconciled these rights with the goal of a common market. In many regards there are parallels with free movement of goods and A28, as the crucial battle lines have been drawn over measures and regulations that are non-discriminatory. However, as before, the starting point must be those regulations that discriminate against new arrivals. Discriminatory tactics: any point at all? Unlike free movement of goods, the answer to this question is implicit within A43. The second paragraph clearly and explicitly states that an individual has the right of establishment â€Å"under the conditions laid down†. This was confirmed by the General Programme[26] which detailed the requirement that restrictive laws be removed. The point therefore is clear; the state may not discriminate against individuals entering the state for the purpose of to establish themselves as a company or in self-employment. Non-discriminatory measures? On a first reading of the article, the implication seems to be that non-discriminatory measures will pass muster. Indeed, the second paragraph states that the right must be acknowledged â€Å"under the conditions laid down for its own nationals†. Given the strict approach that the courts have taken in other cases though, it is worth examining whether they have held true to this definition or have developed it, much as they did with Dassonville in the area of free movement of goods. The early authorities appeared to bode well for the national authorities; in Commission v Belgium[27] the Advocate General stated that there was no need to analyse the question of proportionality because the law was non-discriminatory. A close analysis of this decision is not needed to iterate the importance of it. As long as a state could convince the ECJ that their law applied to everyone, they would still be able to control the establishment within their country. While they would be restricted, they would at least have a wide range of options open to them, and could exercise these options while retaining their autonomy and moulding them based on the needs of their constituency. The fight however, soon began to turn, at least with regards to the initial intervention of the ECJ. In Ordre des Avocats v Klopp[28] the court struck down a French law which applied to nationals and non-nationals alike. This could be excused, as the French law prevented the lawyer from holding a second office within the Community, which provided another ground to strike the law down. Nonetheless, the decision would have been troubling for the defenders of states rights and policies. The volte face was confirmed in Gullung v Conseil de l’Ordre des Avocats[29] when the ECJ ruled that a non-discriminatory law could be struck down if not sufficiently objective. Just as the Belgium case was significant for the states, so this was for the common market. Regardless of the overall result following a determining of objectivity and state policy, the decision meant that the court would investigate the reasons for the regulation. This by itself was a strike against the states autonomy and ability to self-govern. The hits just keep on coming for state’s rights. In the next section, there will be a discussion on the defences that a state can raise, indeed they are similar to those discussed for free movement of goods. Before that though, the ECJ has provided one last marker to further encroach on the states right to regulate. In Van Binsbergen v Bestuur van de Bedrijfsverenigning voor de Metaalnijverheif[30] the court ruled that upon finding a non-discriminatory restriction to fall within A43/59 (the test was originally used in the context of free movement of services but has been extended to establishment) the state will have to show that it can be objectively justified in pursuance of a public interest. On the one hand this is a positive step for the states as the ECJ is recognising their right to regulate under certain circumstances. The difficulty is that not only is an objective standard required, a standard that will judge the state not merely on what is best for that state, but also that the ECJ was prepared in Van Binsbergen[31] to hold that the measure was not sufficiently tailored to the particular aim of the regulation. For a state attempting to hold on to autonomy, this is arguably the worst possible result, to have the ECJ making recommendations about internal legislative functions. The other complication with this proportionality test arises from the complications for a state in assessing the likelihood of prevailing at the ECJ. Even on the question of what constitutes proportionality, the case law has mushroomed into a determination of the various factors that need to be taken into account. In Criminal Proceedings against Webb[32] the court made a list of factors that would be taken into account, including whether or not a similar test existed in the individuals home state. The re-claiming of territory lost As with free movement of goods, there are exceptions which the states can attempt to fit their regulations into. Once again, the enumeration of these in the Treaty (Articles 46 and 56) is both a blessing and a curse. On the one hand the court can at worse apply them strictly; they cannot remove the right to a defence from the members. On the other hand, the ECJ have used the enumeration to state that the at least for discriminatory measures, only those enumerated defences may be utilised (Bond van Adverteerders v Netherlands([33]. There is one area that the ECJ has deemed sacrosanct. A55 states that the rules on establishment are null and void when related to â€Å"the exercise of official authority†. In Reyners v Belgium[34] the ECJ held that this had to be related to sovereignty and† majesty† of the States. Unsurprisingly the states have seized on this to try and hit a metaphorical home run by forcing as many measures through this loop-hole. It is possibly because of Luxembourg’s wide ranging approach to the Reynors[35] case that the ECJ drew the narrowest possible interpretation emphasising that simply because a profession exercised some official duties, the entire profession could not be exempt. The official purpose exception may still be invoked but it will be an exception rather than the rule. In passing it should also be noted that the states do have some rights reserved to the. Under A43 there is express mention of the non-appliance of the article to citizens of that nation. Although the ECJ have wavered on this point, in Ministere Public v Auer[36] the ECJ held that the ‘foreign’ qualification was crucial. Thus there is nothing to prevent state a denying rights to their own citizens that to any other states citizen would be in breach of the article. This is likely to be a pyrrhic victory given that few states will have any desire to hinder their own citizens. Last chance saloon The final chance for the national authorities to claim some of the territory in this battle is with the ability to derogate that is contained in A46(1). The texts, in particular Barnard and Craig, set out the individual case law for each of the exceptions. This section simply focuses on the general approach in an effort to ascertain how helpful the derogation powers are to the national authorities. The first benefit that the states have is that it is not merely the ECJ who have commented on the derogations. Directive 64/221 Article 2 sets out the guidelines that must be followed. While the states may have hoped for more sympathy from the Commission than they received from the ECJ, they will have been disappointed. The articles merely set out a number of restrictions, including the point that the states cannot use it merely to further their own economic agendas. Indeed, the situation for the States is so unappealing that Craig emphasises (at788) that there is â€Å"little scope for manoeuvre†¦by the Member States†. Possibly the most illustrative case in this area is Van Duyn v Home Office[37] where the UK convinced the ECJ that they should be allowed to derogate in the case of an individual who was entering to work for the Church of Scientology. The ECJ ruled that it was irrelevant that the practice of this religion was not universally condemned. While this might encourage states, they would have been concerned by a later part of the judgement where the court emphasised that had she merely been a member the derogation would not have been permitted. In many ways this was typical of the ECJ’s approach to these case; advancing the cause of the States one step and with the same movement moving them two steps back. Equally illustrative was Bonsignore v Oberstadtdirektor der Stadt Koln[38] where the court took the sizeable stride of stating that past criminal convictions may not be enough to derogate from the articles. It I fair to say that this would frustrate any official in a State who would find that their hands were being tied, not on n integral international level, but on the basic and fundamental needs of national security. CONCLUSION The first conclusion is, and has to be that no definite answer can be given. As long as the federalism debate is answered by the ECJ and not the Commission, the answer will depend on the date of the cases and the environment at that particular time. It can be said though that regarding both free movement of goods and freedom of establishment, any regulations that are deemed to be discriminatory will be prima facie void and that it will be exceedingly difficult to persuade the court of the need for the regulation. Regarding non-discriminatory regulations, the situation also looks bleak for national policies with Cassis in particular emphasising central dominance. There are chinks of light within the Treaty itself and within parts of the ECJ jurisprudence. Overall though the path that the ECJ is taking leads in one direction only, and either they or the Commission will eventually minimise national policies to the point of virtual insignificance. Possibly the most clinical analysis can be found in Usher at 83 when he writes: It can hardly be denied that the Community now exercises considerable substantive powers which the Member States no longer exercise or lay claim to exercise- the exceptional cases being so infrequent as to be regarded as a major crises. BIBLIOGRAPHY BOOKS Barnard C‘The Substantive Law of the EU’ The Four Freedoms 1st Edition Published by Oxford Press Burrows F‘Free Movement in EC Law’ Published by Oxford Press Craig P /De Burca C‘EU Law, Text, Cases, and Materials’ 2nd Edition Published by Oxford Press Levasseur A‘The Law o the EU, A new Constitutional Order’ Published by Carolina Academic Press Rometsch D (edited)‘The EU and member states. Towards institutional fusion?’ Published by European Policy Research Unit Series Usher J‘EC Law and National Law. The Irreversible Transfer?’ Published by George Allen Woods L‘Free Movement of Goods and Services within the EC’ Published by European Business Law Library ARTICLES- GOODS Dirks K‘The Market Citizen: Economic Integration and Citizenship in the European Union’ Columbia University, 2005, http://www.columbia.edu/cu/polisci/pdf-files/dirks.pdf Gormley LW ‘Cassis de Dijon and the Communication from the Commission’ (1981) 6 ELev 454 Pitiyasak S‘Free Movement of Goods Within EU’ (17/12/2005) http://members.tripod.com/asialaw/articles/saravuth.html Steiner J‘Drawing the Line: Uses and Abuses of Article 30 EEC’ (1992) 29 CMLRev 749 Weatherill S‘After Keck: Some Thoughts on how to Clarify the Clarification’ (1996) 33 CML Rev 885 White E‘In Search of the Limits to Article 30 of the EEC Treaty’ (1989) 26 CMLRev 235 Wils WPJ‘The Search for the Rule in Article 30 EEC: Much Ado About Nothing?’ (1993) 18 ELRev. 475 ARTICLES- ESTABLISHMENT Lonbay J‘Picking over the bones: Rights of Establishment Reviewed’ (1991) 16 ELRev 507 The General Programme (1961) OJ Spec. Ed. Second Series IX O’Keefe D‘Practical Difficulties in the Application of Article 48 of the EEC Treaty’ (1982) 19 CMLRev 35 CASES- GOODS Case 22/70 Commission v Council [1971] ECR 263 Case 2/73 Geddo v Ente Nazionale Risi (1973) ECR 865 Case 154/85 Commission v Italy (1987) ECR 2717 Case 249/81 Commission v Ireland (1982) ECR 2717 Case 82/77 Openbaar Ministere v Van Tiggele (1978) ECR 25 Case 120/78, Rewe-Zentrale AG v Bundesmonopolverwaltung fur Branntwein (1979) ECR 649 Case 155/80 Obel (1981) ECR 1993 Cases 60 and 61/84 Cinetheque SA v Federation Natioanle des Cinemas Francais (1986) ECR 2605 Cases C-267 and 268/91- Criminal Proceedings against Keck and Mithouard (1993) ECR I-6097 Case 412/93, Societe d’Importation Edouard Leclerc-Siplec v TFI Publicite SA (1995) ECR I-179 Case C-368/95, Vereinigte Familiapress Zeitungsverlags- und Vertreibs GmbH v Heinrich Bauer Verlag (1997) 3 CMLR 1329 CASES- ESTABLISHMENT Case 352/85, Bond van Adverteerders v Netherlands (1988) ECR 2085 Case 2/74, Reyners v Belgium (1974) ECR 631 Case 221/85, Commission v Belgium (1987) ECR 719 Case 107/83, Ordre des Avocats v Klopp (1984) ECR 2971 Case 292/86, Gullung v Conseil de l’Ordre des Avocats (1988) ECR 111 Case 136/78, Ministere Public v Auer (1979) ECR 437 Case 33/74, Van Binsbergen v Bestuur van de Bedrijfsverenigning voor de Metaalnijverheif (1974) ECR 1299 Case 279/80 Criminal Proceedings against Webb (1981) ECR 3305 Case 41/74, Van Duyn v Home Office (1974) ECR 1337 Case 67/74, Bonsignore v Oberstadtdirektor der Stadt Koln (1975) ECR 297 1 Footnotes [1] ECJ [2] Formerly A30 [3] Formerly A52 [4] ‘Free Movement of Goods and Services within the EC’ at 2 [5] Case 22/70 [1971] [6] ‘EU Law, Text, Cases, and Materials’ at 582 [7] ‘The Search for the Rule in Article 30 EEC: Much Ado About Nothing? [8] Case 2/73 (1973) [9] ibid [10] Case 154/85 (1987) [11] Case 249/81 (1982) [12] ibid n4 at 588 [13] Case 82/77 (1978) [14] ibid [15] Case 120/78 (1979) [16] ibid n4 at 607 [17] ‘After Keck: Some Thoughts on how to Clarify the Clarification’ [18] Case 155/80 (1981) [19] Cases 60 and 61.94 (1986) [20] Cases C-267 and 268/91 (1993) [21] ‘In Search of the Limits to Article 30 of the EEC Treaty’ [22] ibid n20 [23] ibid [24] Case 412/93 (1995) [25] Case C-368/95 (1997) [26] (1961) [27] Case 221/85 (1987)